Costa Rica

My choice,


A multiplatform campaign with a focus on engaging, creative and human-led content, "Essential Costa Rica, My Choice." takes viewers on a sensory exploration of the science behind wellbeing while showcasing the natural environment and local culture of Costa Rica.

Art Direction


Web Design

Digital Illustration


Lead Designer


Costa Rica Tourism Board

Nominated for Best in Wellness at the International Travel & Tourism Awards 2018

Concept    ————

Symbolic Illustrative islands were created to highlight the most exciting tourist attractions Costa Rica has to offer. The illustration style and colour palette were inspired by Costa Rican cubist art with a modern twist. Once an island is selected the user is taken on an immersive journey through the subject with interesting scientific facts and illustrations explaining how a trip to Costa Rica can improve your general wellbeing. 

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