A multiplatform campaign with a focus on engaging, creative and human-led content, "Essential Costa Rica, My Choice." takes viewers on a sensory exploration of the science behind wellbeing while showcasing the natural environment and local culture of Costa Rica.
Costa Rica Tourism Board
Advertising, UI, Web design, Art direction,
CNN Create Design Team
Lead designer – Emma Mealy
Digital designer – Inez Torre
Producer – Danielle Lauren
Developer – Jasper Linsen
Symbolic Illustrative islands were created to highlight the most exciting tourist attractions Costa Rica has to offer. The illustration style and colour palette were inspired by Costa Rican cubist art with a modern twist. Once an island is selected the user is taken on an immersive journey through the subject with interesting scientific facts and illustrations explaining how a trip to Costa Rica can improve your general wellbeing.
The result ——————
The campaign ran for 9 months with a new article added each month. The social posts were high in engagement and the project was Nominated for Best in Wellness at the International Travel & Tourism Awards 2018.