An Interactive digital experience in which the user can explore various cities through the guise of a digital city viewfinder designed to promote Louis Vuitton City Guide books and accompanying app.
Art direction, UI, Interaction design, Web design, Interaction design, Animation
CNN Create Team
Head of Digital – Matthew Hicks
Lead Designer – Emma Mealy
Developer – Jasper Linsen
Content Producer – Danielle Lauren
Allows the user to play with vintage mechanisms in a digital space
The concept of combining a view-master and city viewfinder allowed the user to immerse themselves in the culture of the cities in question in a playful exciting way. The idea of putting a coin into a digital city viewfinder and being transported to another world with audio and visuals is appropriate as it ignites the user’s curiosity of the unknown, while also allowing the user to interact and play with the vintage mechanism in a digital space.
How it works ——————
The user chooses their city coin of choice, drags and drops it into the viewfinder and is transported to that city. The user can change scenes of the city through navigating through the view master wheel at the top and also scroll to access teaser content from the City guidebooks themselves.
The result ——————
The campaign won the World Luxury Award 2017 and was nominated for a LOVIE Award 2017