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the Limit

A CNN sponsored content article on Toyota Gazoo racing to promote the Toyota YARIS GRMN and TGR GLOBAL. 


Toyota Gazoo Racing


Advertising, Art direction, Web design, UI, Animation

CNN Create Team

Lead Designer –⁠ Emma Mealy

Developer –⁠ Jasper Linsen

Rationale   ————

The transitions and movement of the design elements were instrumental in this project as it is an exciting way to illustrate speed and dept. Multiple squares are overlaid on the hero image, moving in response to the cursor gives the illusion of depth while other images stacked on top of each other moving at different rates were used to give the site momentum.

The site was designed to be high impact and convey speed and movement while maintaining the refined and classy feel of the brand. 

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