A CNN sponsored content article on Toyota Gazoo racing to promote the Toyota YARIS GRMN and TGR GLOBAL.
Toyota Gazoo Racing
Advertising, Art direction, Web design, UI, Animation
CNN Create Team
Lead Designer – Emma Mealy
Developer – Jasper Linsen
The transitions and movement of the design elements were instrumental in this project as it is an exciting way to illustrate speed and dept. Multiple squares are overlaid on the hero image, moving in response to the cursor gives the illusion of depth while other images stacked on top of each other moving at different rates were used to give the site momentum.