Pushing

the Limit

A CNN sponsored content article on Toyota Gazoo racing to promote the Toyota YARIS GRMN and TGR GLOBAL. 

Art Direction

Web Design

Role

Lead Designer

Client

Toyota Gazoo Racing

Rationale   ————

The transitions and movement of the design elements were instrumental in this project as it is an exciting way to illustrate speed and dept. Multiple squares are overlaid on the hero image, moving in response to the cursor gives the illusion of depth while other images stacked on top of each other moving at different rates were used to give the site momentum.

The site was designed to be high impact and convey speed and movement while maintaining the refined and classy feel of the brand. 

Contact me at emmamealydesign@gmail.com or check out my LinkedIn